Marketing Reviews
Driving efficiency with Optima's outsourced marketing solution.
SERVICESService Overview
- What is the
client issue? -
Our clients need to regularly communicate with their investors and market their products and services to prospective and existing investors. Firms must ensure all marketing materials are compliant with regulatory requirements and are reviewed and signed-off by compliance. Marketing review and sign-off procedures are typically manual and resource intensive, requiring market knowledge and regulatory technical expertise across various jurisdictions.
- How does
Optima help? -
Optima seeks to partner with your compliance, marketing and investor relations teams to review and provide feedback on your marketing and advertising materials. We review marketing materials from a practical and commercial standpoint in conjunction with providing expert opinion on the US SEC & FINRA, UK FCA and HK SFC rules and regulation.
Optima’s advice is proportionate, risk-based and tailored to your business, asset classes and marketing strategies. We leverage our industry knowledge and relationship with regulators to provide advice based on both peer group activity and the regulatory expectations. Optima’s resources and focus on client service enables us to provide accurate marketing advice on a timely basis. This allows you to free up internal compliance resources by leveraging the Optima resourcing bench and technical expertise.
Optima’s Outsourced Marketing Solution
Optima provides an outsourced marketing solution, acting as a strategic advisor to one of our large international private equity clients, which reduces the amount of time and resources dedicated to the marketing review process by the client. Optima provides the client with a dedicated team of compliance professionals trained on the client’s marketing policies, procedures and guidelines. The Optima team is set-up on the client’s internal marketing system and has an established marketing inbox and distribution list to ensure all requests are captured and reviewed on a timely basis. Optima’s global presence means that we can accommodate reviews from the client’s various product and jurisdictional marketing teams based in different offices and time zones.
CASESTUDY
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